COLLECTIF SCALE: HULAHOOP

THE ART DEPARTMENT EINDHOVEN 2025

The eye of the spectator is aligned with the line forged by the installation. Scale aims to make us forget the presence of technology, to give us a look at a raw and sensitive work. Hulahoop moves in a mesmerizing and hypnotizing ballet of lights. We witness a series of geometric patterns orchestrated to the music. The softness of the score is reflected in the lightness of the movements, which flow in harmony with the sound waves, as the material dances to form a poetic and aerial waltz. Hulahoop is maybe the most poetic installation by collectif Scale.

Collectif Scale is a group of creatives from very different professional and artistic backgrounds. A french-based collective, Scale is above all a group of passionate friends who wanted to do something unique in their spare time by bringing their expertise together in order to create . They take inspiration from the world of contemporary art, from pop culture as well as the nature. Over the years, Scale has developed its own language to create sensory, interactive, playful works with a strong focus on innovation, which are accessible to as wide an audience as possible.