We are often asked about the latest, freshest, biggest new technology in the design space – what is it? Can we utilise it? What about AI? In an era of immediacy, excitement and content ephemerality, technology too is a trend, a PR-able commodity.
Yet, technology is not a concept. How do we, as a creatives, reconcile and balance the constant need for innovation with making space to develop impactful concepts? How do we create moving images, installations and experiences which are emotionally relevant, agnostic of whatever tech is being used? An exciting panel talk between Svet Lapcheva, Yas N Vicente, Ziyad Abahussin and Rory Cahill.
Svet Lapcheva is currently Design Innovation Director at FutureDeluxe. She is most excited about work that sits between culture, cg, and emerging tech – with talented artists and teams from around the world. She spent 3 years directing & producing editorial and commercial work for Boiler Room, including BR Palestine and BR’s first Barbican London show, and multiple events and content around the world. Throughout her career, Svet has worked with Field.io, Builders Club, BCC, on the establishing of BR FourThree’s emerging visual culture platform, and multiple brands and agencies.
Yas N Vicente is a London-based art director at FutureDeluxe, known for her innovative blend of photography, nature, design, and architecture. With a background rooted in photography and a genuine passion for creativity, Yas took a leap from freelance work to join FutureDeluxe, where she quickly established herself as a key contributor. Her work is characterised by a unique fusion of striking visuals and experimental design, constantly pushing the boundaries of artistic expression. Whether she’s crafting campaigns or exploring new technologies, her enthusiasm and dedication shine through in every project she undertakes.
Builders Club‘s Creative Director Rory Cahill is a visual artist drawing on a decade of experience working with fashion, technology and lifestyle brands. Fusing a desire to create innovative original work, a deep understanding of digital culture and a technical mindset allows him to think and direct utilising cutting edge technologies.
Ziyad Abahussin is a CG Designer at FutureDeluxe. Motivated by the art of creating fresh visuals and concepts completely from scratch, and driven by his love for technical work and problem-solving, Ziyad crafts work for global brands with his experimental approach.
