DOUGAL WILSON

IN MOTION LONDON 2024

Wilson’s viral commercial for internet provider Three, in which a Shetland pony dances to Fleetwood Mac on the side of a cliff, is emblematic of his style — beauty warped by the slightest touch of surrealism.

Known for his John Lewis Christmas commercials, Wilson has a singular knack for capturing the fantasies constructed by the young, and setting them in joyous odds against the “real world.” As in his iconic ‘Tiny Dancer’ commercial, where a young, clumsy ballerina makes her way around a living room to the sound of Elton John’s hit.

Wilson was born in the United Kingdom, has a background in astrophysics, and developed his skills as a copywriter before making the leap to directing.

We are excited to dive into his unique sense for concepts and visual direction during In Motion London!