STATE DESIGN: MARCEL ZIUL

PLAYGROUNDS IN MOTION LONDON 2026

State’s Founder and Executive Creative Director Marcel Ziul, brings his artist talk Chaos to the In Motion stage.

“Chaos is a personal and unfiltered talk about navigating uncertainty in creative life. Through stories of ambition, burnout, failure and self-reflection, Marcel Ziul reframes chaos not as something to escape, but as the natural state of making meaningful work.”

Marcel Ziul began his career in Brazil. Traveling the country, he was lucky to work with the best local talent and clients. But in 2006, he felt he need to re-learn everything he knew and go for a full reset of his life and career.

After years of studio work, he moved to Los Angeles to built a studio himself. Since then, Ziul has been collaborating with major talents and clients worldwide.

His commercial work includes bespoke projects for brands such as Google, NFL, Meta, ESPN, Electronic Arts, Amazon, FX, Netflix, UFC, Apple, Niks and others. Since 2014 Ziul and his team at State have won numerous awards and recognition from the industry including PromaxBDA, MTV EMA, and Emmy Awards.

Today, Ziul channels his personal and professional journey into work that examines the realities of creative life.