There are some creatives that look at commercial projects as the ‘necessary evil’ that need to be completed in order to make artistic and innovative projects happen. BUCK thinks differently. This design-driven production company views commercial production as a playground. And if our new The Art Department visual identity has caught your eyes, you can get a good idea of how far they can push the playing – art -creativity mix! And surprise! They will also push the boundaries for the opening titles for our festival this year.
BUCK are an integrated collective of designers, artists and storytellers, who believe in the power of collaboration—the special alchemy that only happens when working together toward a common purpose.
From offices in Los Angeles, New York, Sydney and Amsterdam, BUCK works with a broad range of clients in the advertising, broadcast, film and entertainment industries. They take their work seriously, but not themselves. Their client list includes Mailchimp, The New Yorker, Apple, Mastercard, IBM, Childline, Cadbury and Nike among others.
BUCK’s recent collaborations for nearby brands like Tony’s Chocolonely and Oatly drew on the Amsterdam team’s deep knowledge of European advertising and culture while crafting work for the global stage. BUCK believes their Amsterdam office will explore new creative opportunities while remaining true to their core culture of not only working with talented people but also nice people.
They always have the freedom of experimenting new things without getting hemmed in one style. Join their talk and learn more about their process of creating the titles for The Art Department ánd their design vision for our new identity.
Get a taste of BUCK already by watching the interview we did with Creative Director Vincent Lammers ⬇️