BUCK

online fest #2 blend | ARTIST TALK

There are some creatives that look at commercial projects as the 'necessary evil' that need to be completed in order to make artistic and innovative projects happen. BUCK thinks differently. This design-driven production company views commercial production as a playground. They take what the agencies give them and infuse everything with original concepts and design driven extravaganzas. And the cherry on top? They always have the freedom of experimenting new things without getting hemmed in one style. Their playful style-blending mentality is exactly why we are thrilled to have them joining our online edition of Blend on Friday 15 May.

BUCK are an integrated collective of designers, artists and storytellers, who believe in the power of collaboration—the special alchemy that only happens when working together toward a common purpose.
From offices in Los Angeles, New York and Sydney, Buck works with a broad range of clients in the advertising, broadcast, film and entertainment industries. They take their work seriously, but not themselves. This attitude is reflected in our workplace, where we strive daily to create an environment that breeds a culture of excellence, while remaining fun, collaborative, and ego-free.

 

One of their most noteworthy projects was the Metamorphosis video they created for the Good Books non profit organization that helped fund charity programs through online book buying. The animation piece is an absolute stunner with spectacular visual transitions. Unsurprisingly it got shortlisted and won a bunch of awards at events like ADC Awards, YoungGuns, KLIK! Amsterdam Animation Festival, Soho Film Festival and even Cannes Lions International Advertising Festival.
Their client list includes Apple, Mastercard, IBM, Childline, Cadbury and Nike among others.

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