Despite having deep roots in the traditional craft of animation they are interested in embracing the ever-changing ways in which animation is created, consumed, and shared. Aside from films and commercials, they have worked on interactive projects, VR, 3D, 2D and motion graphics. Their online videos gather over 20 million combined views to date and have received various awards, including 7 Vimeo Staff Picks, a BAFTA nomination for Best Short Film, and awards from the LA Music Video Festival and ADC Young Guns.
They have been featured in publications including The Verge, Buzzfeed, Variety, The BBC, GQ, and Engadget, and worked with such clients as Nickelodeon, Ubisoft, Dyson, Freeview, Virgin, HSBC, and Axe. Among their most spectacular works are SUPER TURBO ATOMIC NINJA RABBIT EXPERIENCE, EVERYTHING I CAN SEE FROM HERE short film, Amaro and Walden’s JOYRIDE music video and the CICLOPE’s festival opening titles.
The Line, in collaboration with BlinkInk, created the video for ’Humility’, the first track from The Now Now, the studio album from Gorillaz, released in June 2018.
Gorillaz co-creator and video director, Jamie Hewlett, teamed up with co-directors, Tim McCourt and Max Taylor from The Line, and live-action director Evan Silver from Ruffian, to create the sun-drenched music video starring a roller-skating 2D and a busking Jack Black, filmed entirely in Venice Beach, California last month.The video, produced in-house at The Line in London, blends beautiful traditional hand drawn animation techniques with stunning live-action.
Among their more recent productions are Worlds 2020 – League of Legends – a music video made in collaboration with Riot Games to mark the 10th anniversary of the League of Legends, the short film The Mighty Grand Piton, as well as some wickedly creative commercial collaborations with Gucci, Unilever and YT Industries.