Coldplay - Daddy, directed by Asa Lucander

the marvids

Times like these call for a new dose of inspiration!
So we reached for our music video aficionado Maria Dicieanu and one of her #MarVids picks:

“I have met Åsa Lucander this year, during Playgrounds Blend. Her talk was vibrant and inspirational while her showcased projects were definitely tickling everybody’s soft side and channeling emotions.
Yet, her latest music video for Coldplay, created together with Aardman Animations, left me breathless. Such a beautiful concept, so delicate, so exquisite from the technical point of view! Made me want to cuddle up in a warm fuzzy blanket, sit next to a fireplace and watch it again! Which is exactly what I might end up doing over the weekend!”


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