Serial Cut™ is a Spanish design studio established in Madrid in 1999 that focuses on art direction for international advertising projects making bold imagery and animation, using real tactile sets or CG, embracing a contemporary vision where pop culture and surrealism are encompassed. Their projects dazzle the eyes engaging all senses.
Serial Cut™ works alongside an ever-growing team of professionals who specialize in different areas such as CG, photography or motion graphics. Their main clients are Adobe, Nike, Google, Converse, Diesel, Toyota, IKEA, MTV, Givenchy, Sonos, Lego, Fenty, Oreo, HSBC, Playstation, IBM, Absolut, LG, ING, WIRED, Ray-Ban, Facebook, Samsung… among others.
In 2012 they published the 320-page book “ExtraBold.” Printed on different kinds of papers, showcasing more than 150 projects from their early years until the present times, the book also used Augmented Reality. Readers could access extra virtual and media content through a free app for iPhone and iPad.
In 2019 the studio also published “Purely Iconic”, a massive 544-page compendium with 9 covers to choose from, showcasing the 9 characters of the 15″ Film for celebrating these 20 years of creativity.
We were very lucky to have Serial Cut present for an artist talk during our Online Fest #2 – Blend.