game designer

Adriaan de Jongh is a game designer best known for the indie game hit Hidden Folks, a hand-drawn interactive searching game, and for experimental games like Bounden and Fingle, which move people out of the normal space of videogames by challenging players to dance, hold hands, and share physical interactions.

Adriaan is also an active community member, as a board member of the Dutch Games Association, or as organiser of initiatives like Midgame Fund to fund game projects.

At the age of eighteen, Adriaan taught himself to code to turn his ideas into prototypes. One of those prototypes stood out and led him and a colleague to found Game Oven in 2011. For almost four years, Adriaan designed and marketed all the experimental games the studio released. When Game Oven closed doors, Adriaan continued to make prototypes and match those with the right collaborators. In February 2017, Adriaan released the hand-drawn interactive searching game Hidden Folks together with illustrator Sylvain Tegroeg, which was received overwhelmingly positive by players and critics. He is currently making the headphone party game Secret Shuffle and another unannounced game.


Beside making and selling games, Adriaan actively tries to help the Dutch and international game industry. Among his side projects are: Midgame Fund, a group of Dutch game developers reinvesting their success in other Dutch games;, a free plain-English agreement generator for game developers;, a Dutch meetup for playtesting each others games in progress; and, a directory that aims to list all games and companies in the Netherlands. Adriaan is currently board member of the Dutch Games Association and advisor for the Flanders Audiovisual Fund, and has been part of many juries and committees in the past, such as the Creative Industries NL’s Digital Culture Fund advisory committee and the Independent Games Festival’s Nuovo jury.