The idea for the film first came to Rosie back in the days when she was working at Plan B, a shared workspace dedicated to artists and creatives based in Eindhoven and surroundings. “Before joining Next program, I was working as a freelancer. I would often feel alone, in the sense of not knowing where and how to meet other creatives like me.” Rosie explains. “Plan B was this space where a lot of extremely creative people where working, myself included, but everyone sort of had their own ‘island’. So I started wondering how we could connect these people. That was the first idea and then I left it for about a year. Because the Next Talent program came and I was focusing on developing another project, the documentary Druk op de ketel, following the Dutch Michelin chef Jermain de Rozario.
But also within Next I ran into another group of creative people. And that inspired me to pick up The Creative Handshake again. I realized there really is this need for young creatives in this region to meet each other. Everyone is quite alone. Moreover, there is also quite a lot of talent here worthy of a stage. We’re quite humble in the South of the Netherlands but I think we’re just as good as talents in other places. Just a little less visible than creatives in Amsterdam, for example.
So I wanted to show all the talents that were here but hoped that we could connect talents as well. Ideally one would watch the film and then become curious about the featured artists, maybe google them, check their websites, maybe meet up… But also, we hoped our film will be just a first step in a series of more. We’re also planning on asking the artists we featured about other creatives that they like and they think should be in The Creative Handshake. And see if we can take things further and maybe make a second series and showcase all these connections. And that’s also why the premiere is very important. Because all the people who are in the film will be there, as well as the people interested in the artists featured in the film, but maybe also other creatives that might want to get involved in the project in the future will be joining us. So yes, it’s really about creating connections and showing all these talents in Eindhoven. The Creative Handshake is in many ways an answer to a search for a community and like-minded people. In many ways the film happened thanks to Next and to my seeing how things can be when such a community is presented to you.”