Creative agency BUCK has set up its Europe office in Amsterdam, lead by Executive Creative Director Vincent Lammers (former partner at Ambassadors). Playgrounds is a big fan of this design-driven production company that views commercial production as a playground. In this Playgrounds TV Vincent elaborates on the new office and its goal to build new relationships with European talent.

“I’ve had a bit of a crush on BUCK since my art school days and their relentless pursuit of creative excellence and collaborative, ego-free way of working has been an inspiration ever since.” says Vincent in an interview with

“I couldn’t be more proud to be a part of bringing this to Amsterdam and create a home for all the incredible talent out here in Europe. It’s a bit of a dream job.”

BUCK’s recent collaborations for nearby brands like Tony’s Chocolonely and Oatly drew on the Amsterdam team’s deep knowledge of European advertising and culture while crafting work for the global stage.