UglyStupidHonest is the pet project of image maker Chris Hoffmann. Based in Haarlem, Netherlands, Chris likes to create worlds that immerse you in other realities, changing your perspectives or simply prompting escapism.
His clients include Apple, Lexus, BASF, Kvadrat, Alcantara, Motorola, Maxon and Samsung among others.
Chris Hoffmann is interested in experimenting with new technologies to discover how they can be bent, distorted, used and misused or mixed. His process begins with creating whimsical beings who inhabit alternate realities, drawing viewers into complex ecosystems.
In the more recent years he has also started exploring experience design and creating things that you can poke, interact and play with.
Chris works for a variety of clients and production companies. Some of his favourite projects include studies into avatars for Microsoft and characters for Apple – both exemplifying the lengths to which you can abstract and reduce yet still achieve empathy.
He is also quite passionate about giving lectures and interacting with students.