Sancho is a contemporary, multidisciplinary artist creating bold characters and visual stories at the intersection of love, humor, culture and fashion. His works showcase a recognisable style and strong personality, making the collaborations with brands and artists feel distinctive and alive.
Sancho’s artistic journey began in the streets of Birmingham (UK) and Shanghai (China), where he was inspired by street art, architecture, and urban life. With a background in IT and design, Sancho has collaborated with numerous global brands. He later brought his love for visual storytelling into collaborations with fashion and culture‑driven brands, creating work that reflects his perspective.
Sancho now works as a visual artist working mainly in digital media, creating bold, character‑driven images with a mix of humour and quiet melancholy.
He is drawn to the small emotional moments of everyday life and to the feelings around migration and belonging, which he often approaches through joy and a slightly offbeat point of view.
Alongside this, he is developing research‑based projects around footwear while also expanding his practice into painting and ceramics.