Masterminds behind the In Motion identity and longtime friends of Playgrounds, BUCK will be back on our In Motion stage. BUCK’s client list includes Nike, Apple, Netflix, IBM, Airbnb, and Google – earning Emmys, Cannes Lions, Clios, and more along the way.
Defining a motion language is more than a practical step in production, it’s a chance to embed meaning, connect back to the brief, and add depth and value to the work. At BUCK, they treat it as a space to invent new ways of moving that feel intentional, ownable, and aligned with the spirit of the brief. In this talk, Animation Directors Joe Brooks & Daniel Rodrigues, dive into how they build motion languages from scratch, aiming to create distinct, purposeful systems that bring clarity, emotion, and that bit of magic that adds purpose to the motion.
