How to celebrate twenty years of  Serial Cut™? In this talk Sergio shares with us the process of anniversary project ‘Purely Iconic’, their biggest production to date. ‘Purely Iconic’ depicts the studios philosophy through 9 rooms. We dive into the mind of Sergio while he takes us through the creation the characters and how every detail of their extravagant sets refers to a specific aspect of their oeuvre.

Serial Cut™ is a Spanish design studio established in Madrid in 1999 that focuses on art direction for international advertising projects making bold imagery and animation, using real tactile sets or CG, embracing a contemporary vision where pop culture and surrealism are encompassed. Their projects dazzle the eyes engaging all senses.