Talking about the concept for this music video in an interview for It’s Nice That, the director says: “The references to Heavy Metal, Watership Down and The Neverending Story are fairly obvious but in the process of making this video, Benjy turned me on to some other animated masterpieces of the era: Angel’s Egg, Time Masters, Gandahar, the Neo Tokyo anthology, the Memories anthology, Fantastic Planet. It’s no mistake that this video reminds people of so many classic animated movies. We wanted to recreate scenes and characters that could have actually appeared in those films. But they aren’t quite the same, they seem a little off and that gives you this feeling of nostalgic unease… Is this memory real?”
Music videos are still very much alive and kicking as a genre where cutting edge creativity happens. And this is exactly why with this series, curated by Maria Dicieanu, we’re focusing on the absolute must sees artistic gems of music video origins. Whether linear, VR or interactive, The Marvids (short for Maria’s Marvelous Videos) aim to show-case why promos are still holders of unique aesthetic with their own particular beauty and artistry.